Casablanca - Fadoua Berrada, Moroccan designer and painter, unleashed her recent masterpiece on the largest canvas in Morocco’s history of art. At 50 meters by 2 meters, the work carries a clear message: hope for Morocco’s youth.
On July 28, artist Fadoua Berrada unveiled her artwork to a variety of political and economic public figures and other artists during a ceremony in Casablanca. Dedicated to King Mohammed VI and to the future of Morocco: Morocco’s youth, her aim is to raise awareness and encourage talented Moroccans to use their gifts to their highest potential.
Berrada’s canvas, measuring 100 m2 (50m X 2m) is displayed on Casablanca’s Boulevard de la Corniche. The artist calls her work “square technique,” a method clearly seen throughout the whole canvas. She focuses on primary colors that harmonize the overall effect of the painting.
Through her art, the artist tells the story of the talented Moroccan youth that seems to be lost and desperate. In an interview with Moroccan French speaking website to H24, Berrada said that, “Moroccan youth has a lot of talent, but their talent needs to be given more recognition.” In this particular project, the artist spent a whole month and MAD 150,000 from her own savings in order to complete the work.
Art has been a part of Moroccan culture for a very long time. Morocco’s artistic scene is a popular draw for tourists as well as Moroccans. With the power of art, an artist can easily express herself through shape, color, and detail.
Art can turn an ugly corner into a beautiful one. It is hoped that more Moroccan artists will share their work in Casablanca and other cities to make the streets and buildings more enjoyable. Although talented artists pay most attention to their creations, having an audience to connect with can be for both very beneficial and motivating.
The exposition runs from July 30 to August 30.
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